Hand written direct mailers - need some advice

[Alex Geesey]

I'm working on hand writing a couple letters to some property owners, and I was wondering what wording has worked for you to get the property owner to call you? If you have any examples of what you put in your letters, that would be helpful as well! Is there anything else that you send with the letter, like a picture of the property or a selfie in front of the property (have heard others from podcasts doing this)?

[Jerryll Noorden]

You have a DeLorean (you know one of these cars that can travel through time, Pretty sweet car I tells yous).

You suddenly get a call form someone in Jamaica: "Yo mon, Evrteeng Airie? OK so I want to buy your car mon. "

Next day you receive a hand written letter: "Yo mon I really want to buy your car. I will offer cash, and I don't care in what condition it is in or how much you owe on it".

1 month later:

You get an other letter in the mail. This time the handwritten letter is in red ink: "Hey mon I tried several times to reach out. I REALLLLLY want to buy your car. I can pay cash mon, and I even am willing to fly over TOMORROW to pay you cah".

NOW...

What do you think?

Do you think he wants that car? Of course you do. You will get excited, because he wants that car SO bad, "I am sure he will give me a great offer".

People. Investors don't think. Investors are friggin SHEEP. You follow the sheepsass in front of you doing the exact same thing as they do, or you ask them for advise and willing to FRIGGIN BLINDLY accept said advise COMPLETELY ignoring logic.

For Pete's sake people. seriously.

What do you want your seller to think? You PERSONALLY reached out them? That you are super interested in their house? So much so you wrote them a HAND written letter WITH a picture of the house in that letter?

That is the friggin COMPLETE opposite of the message you want to give them. 

Yes they WILL expect a great offer. WHY the HELL do you all think that 90%+ of the direct mail responses looks liek this "Ddue EF YOU with your lowball stinking cash offer!".

NO! Don't send them a hand written letter. Send them a standard letter that is credible. Don't make them thing you went out of your way for that specific property. Show them you are interested in any and all houses (not just theirs) and that they need to expect a trade-off. "I pay in cash, no closing cost, no matter the condition BUY I will make you an offer blow market value as a trade off.

Not everyone will accept this, but those that do are extremely motivated! Right? Now ask your self. Do you want "leads" or do you want highly motivated leads?

Do you all start to see how most of you simply do not use that head of yours?

Now instead of just yelling at you all, I will try to provide value.

If you do send DMM (I am HIGHLY against DMM), think. Send a postcard, put a picture of yourself on the card and the message should NEVER be "sell me your house". NEVER

For ANY paid marketing the message should ALWAYS be "Visit My WEBSITE!!"

Example:

Hey mami, if you have ever considered selling your housed or are ever interested in the future I want you to know that we offer cash for houses, close as quickly as 3 minutes, or on your schedule and we don't care about liens, repairs condition etc., etc. Ohh and we pay closing costs.

For more info Please Visit My Website: "ISniffMonkeyButts.com"

Get it?

A good credible website is FAR more superior than any mailer, any letter any, anything.

You can follow Braden's advise if you truly want to do DMM (as long as my advise gets seniority  ;) ha!

But make sure... YOU THINK, and use logic or you will forEVER be sheep.

Remember, it is not about how many leads you get with your campaign, it is how many deals you make and the cost/deal.

Good luck my adorable little mortals!

Monkey has spoken!