Is cold calling better than direct mail?

[Tony Marcelle]

I feel like this. At least when the seller calls me first I know they are interested. That is an ice breaker for me when they call me first because I don't have to worry about making some random phone call at the wrong time. I don't like cold calling for that very reason because I know how it feels to have someone randomly call me at the most inconvenient times. That is why I usually prefer sending direct mail.  The one benefit to cold calling is I get a quicker response from the seller rather than having to wait days and days "hoping" the seller will respond back letting me know whether they are interested in selling or not. What happens when skip trace does not provide phone numbers for those who do prefer cold calling?

[Braden Smith]

Just FYI... cold calling may end up being something to avoid, along with RVMs and text message marketing. See links below:

Cold Calling in Real Estate Under Fire in New Lawsuit

Do You Cold Call Your Leads? (Legal Liability Threat)

More Bad News: Second Case Holds That Ringless Voicemails Are “Calls” Subject to the TCPA

Court Rules Direct Drop or “Ringless” Voicemails Covered by TCPA

Lawsuit Filed Over ‘Thousands’ of Text Messages Promoting Listings

Using text message marketing? This class action lawsuit may change your mind