Newspaper ad

[Doug Haisten]

I have just about finished my website and now will need a good way to funnel people to the site. I thought a simple newspaper ad would be a very good passive way to get sellers to go to my site. Can anyone suggest ad verbiage they have used with good results? What about for finding buyers too?

The ad would be used in conjunction with fliers, business cards, and maybe bandit signs.

Thanks,
Doug

[Ali Samana]

Hi Doug,

When I was researching marketing I learned to keep "off-line" marketing off-line and on-line marketing online.

Meaning, in a newspaper, I would not advertise a website. People that are reading a newspaper are generally more comfortable picking up a phone and calling. People try to make a note (either mental or physical) for websites that they might want to visit when they have a chance. But they will pick up the phone and call right away.

Conversely, if you are advertising online (google adwords etc) I would promote my website. Because it is far easier to click than to pick up the phone at the time.

Just my .02