Press Release... What do you need for this?

[Jason Haynes]

Hey folks! I recently cam across the topic of a Press Release. From what I understand this will help drive traffic to your website. I am also currently working on some SEO topics. In the mean time I am considering doing a press release for our lead page.

I know I need a website for the press release. Can I submit a squeeze page for this? Should I just submit our regular website.

The issue I have with our regular website is the lead capture is not mandatory. In other words you can view this site without submitting ANY contact info. But at the same time I believe I need to drive traffic here (regular website) for SEO purposes.

All thoughts, suggestions, and experiences welcomed!

Thanks! Jason @Gary Haynes

[Major Robertson]

I'm a professional web developer and do a lot of side projects. I also run online businesses. 

1) You will want a website that has a form submit so you can capture email, phone number, etc. of people who are interested that visit your site. It's not a bad idea to have it on each page. 

2) You want to consistently post articles on your website. The content is what will show up in search engines. Not some landing page.  

3) Press releases are usually published by other websites. You pay an established site to post an article about your business with do follow links back to your website. You get traffic coming to your site from people reading the article on your their site. It's also great for SEO as you build strong back links to your site.