PPC Campaign & SEO Marketing Companies

[Chris Bounds]

I am looking PPC & SEO marketing company referrals. I am aware of PushFire. If you've had a good experience with any other marketing company managing your Adwords or other PPC campaigns I'd appreciate the feedback. Thanks!

[Chris Frydenlund]

Why concentrate on $4/click if it doesn't generate anything? Just because it's cheaper doesn't mean it's better. It's the wrong focus in my opinion.

It's all about ROI just like direct mail. If you can afford spending $1000/month on PPC and you get $10,000 in return then who cares if you paid $100 per call or click? I'm not saying that we all should spend a lot of money per click. I'm saying it's more than just the price/click. Since you want to get into PPC here's a few tips:

Google is your friend even when it comes to price. Your competitor may pay less than you and rank higher than you. It's because of the quality score and that's why SEO and PPC goes hand in hand. Once you manage to create an accurate ad that reflects the content you advertise on the link you have to start focusing on SEO and your overall track record on your google Adwords account. If one ad is misleading/inaccurate and you haven't done anything about it for months Google will punish you, and it'll also hurt the rest of your ads. So by optimizing all your ads they all benefit from each other. Then you need to be patient. Google reward those who satisfy their users over long period of time. Over months you'll see your price/click drop if you have an accurate ad that performs well.

All these factors affect your quality score and at the end determines which position you should have and how much it'll cost you.

I agree that you should focus on long chain keywords. Take over markets with low to no competition rather than try to outbid the others on expensive keywords. A quick way to determine competition is by looking at how many pages exist on Google with the same keyword in title and url and then start to analyze the pages shown on page one how well their page is optimized. Lower amount of pages with same keywords in title and url and bad SEO on pages on page one is a great place to start. It's relatively inexpensive and you'll see results within a shorter timeframe. Plus once you've taken over the market for a lot of those keywords you'll end up getting a higher ROI than with the expensive keywords and you'll stay on top longer.

I hope these tips will help you spend your money wisely on PPC.