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Updated over 9 years ago,
Direct mail frequency - 5,000 cards and a 2,500 ct list
I have an initial budget for 5,000 postcards and a 2,500 count list. Should I just send each person 2 cards or should I cut my list down to 1,000 or 500 and increase the mailings to each? Each lead has the same quality.
I'd appreciate your thoughts. TIA