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Updated over 9 years ago on . Most recent reply

Direct mail frequency - 5,000 cards and a 2,500 ct list
I have an initial budget for 5,000 postcards and a 2,500 count list. Should I just send each person 2 cards or should I cut my list down to 1,000 or 500 and increase the mailings to each? Each lead has the same quality.
I'd appreciate your thoughts. TIA
Most Popular Reply

5,000 post cards is $1,850. I'd work on getting a bigger budget.