Marketing for Land

[Bill S.]

So I have an opportunity to market an area that is in rapid change. The lot value is greater than the home values in cases where the land has enough square footage (about half the lots in the area). So I have a price that I've been told there is an "unlimited" supply of buyers for. It is also more than about half of the homes on the large lots are worth. 

I'm going to be targeting direct mail to all the large lots but was wondering if I should put an offer price in the direct mail? Would that bring a greater response than if I just offer to buy? 

There are no issues with ARV so there would be no need to back off my offer amount.

What advise do you have?

Thanks.