Question for Wholesalers: Why me?

[Joe Butcher]

So lets say I want to wholesale and I buy a list from Listsource and plan to send out yellow letters.

If I market to say, the Dallas area, there are a ton of other wholesalers who I'm sure have marketed to the same potential leads (absentee owners, etc)

So why would a potential lead respond to my marketing over someone else's?

Haven't these same absentee owners been hit with a dozen other yellow letters from other wholesalers?