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Updated over 11 years ago on . Most recent reply

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Joe Butcher
  • Dallas, TX
93
Votes |
311
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Question for Wholesalers: Why me?

Joe Butcher
  • Dallas, TX
Posted

So lets say I want to wholesale and I buy a list from Listsource and plan to send out yellow letters.

If I market to say, the Dallas area, there are a ton of other wholesalers who I'm sure have marketed to the same potential leads (absentee owners, etc)

So why would a potential lead respond to my marketing over someone else's?

Haven't these same absentee owners been hit with a dozen other yellow letters from other wholesalers?

Most Popular Reply

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586
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Braden C.
  • Real Estate Investor
  • Florida
358
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586
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Braden C.
  • Real Estate Investor
  • Florida
Replied

@Joe Butcher I often talk with sellers who will say, "I've received a lot of letters from different companies but for some reason I decided to call you."

I can't stress enough the importance of a good marketing letter. Great wholesalers are great marketers and they've tested their campaigns and perfected them. Over the years the letter that I use has changed many times with simply removing or adding certain sentences.

Remember, it's not about how many calls you receive, it's about the quality of the calls. I could easily get an extremely high response rate but my goal is to get solid leads without wasting a ton of time with the wrong type of sellers.

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