Branding - How do you use your logo?

[Carrie Collyer]

I am struggling with how to brand myself. I have an LLC -Sea Breeze Home Solutions. (I've had it since I dabbled in real estate years ago so no reason to start another) I'm having a logo made on fiverr and I put it on the forum to get feedback. In the process I realized I don't really know what my message is or should be. Has anyone else faced this problem?

I plan to buy and hold (and possibly use Lease Options) using creative financing but also wholesale those that don't work for holding.

I will send out direct mail, advertise on Craig's List, put up bandit signs, use car magnets and pass out business cards to any and all. I've put up a quick wordpress site. In the mean time I'll call fsbo, frbo etc to get started and practice talking with sellers (I need it:)

So in a logo, do I push the We Buy Houses message hard or use my business name? After hearing forum suggestions, my business name logo would read Sea Breeze Home Solutions with a tag line something like, "We Buy Houses, We Provide Solutions"

I want a logo that will convey Trust and Reliability and be clearly understood.

This is when I'll use the logo ( tell me if this is correct) For business cards, Website, Craigslist Ad, and maybe CarMagnets.

I don't need the logo for: yellow letters/postcards in my first mailings to sellers then use it after 3 or so mailing to them. And I don't need the logo for bandit signs.

Hey I hope I am not over thinking this! I just want to start off in the right direction. Thanks for you help in advance!