What is more important? Social media or website?

[Tyler Santos]

I want to start marketing to motivated sellers. Currently, I'm cold calling, sending texts, and ringless voicemail. The next thing I want to do is build a social media page (instagram/facebook) and I also want to build a landing page that also captures motivated seller leads. My issue is that I don't have a large marketing budget. For my website I am looking at Carrot Investor websites which will cost me about $99 a month. My question to the biggerpockets community is which should I focus on first and which should I put more effort into? What kind of things can I do on social media to start with 0 followers and build it up in the market I'm targeting (Minneapolis/St. Paul). Thanks in advance!

[Richard A.]

Hey Tyler. I'm not a wholesaler. But, I would recommend building the landing page through Carrot Investor (or similar). The format there is easy to follow. Once built, its really low maintenance. And, it'll start building a buyer/seller list for you if you have a form on it.

The social media page is super easy IMO. It doesn't cost anything. Post something VALUABLE almost every day. I say almost everyday because multiple invaluable posts everyday is a sure fire way for people to scroll right past your posts. (like the boy that cried wolf). Follow others and be sure to respond/comment on other pages. Add your IG/FB account to your email signature and business card.

Personally, I have an IG and FB page. I use Canva for visually appealing templates. Once a week, I spend 30 minutes creating 3-5 IG posts and save them as drafts (I do not post them yet). Every day or so (never more than one a day), I'll go into IG, pick a prepared post, post it and share it to FB. Too easy. Below is an example of an IG-transferred-to-FB post