Compass, Redfin... how do you adjust?

[Richard Ibeh]

Hello all,

I've been noticing a big trend on being a "tech-enabled real estate brokerage" and big companies like Redfin and Compass are capitalizing on that notion. There are also companies that will buy/sell homes for 1% commission fee completely removing the realtor.

Having worked with multiple brokers as a property manager and seeing the back-office I would say 9/10 are extremely outdated.

With that being said what new software/automation tools have you adopted to stay ahead of the curve and reduce overhead?  The new wave of buyers(Millenials) don't want to be cold-called or bogged down with traditional postcards. They expect everything to be seamless, paperless, convenient and aesthetically pleasing to the eye.