Off Market Property Tools

[Zackarias Aitchison]

What are some of the best tools/strategies out there for finding off-market properties for sale? 

Is there some sort of online database? 

Are there some winning strategies/people to connect with that are usually connected to off-market properties for sale? 

Thanks in advance for the advice! Cheers!

[Don Konipol]

If a property appears in a database then it’s not “off market”.  There are basically three methods of unearthing off market properties that can be purchased “below market price”.

1. Outbound marketing.  This includes direct mail, email blasts, targeted email, cold calling, warm calling, etc.

2. Inbound marketing.  This includes Search Engine Optimization of your website, Search Engine Marketing ( formerly pay per click or pay per view), paid ads, posters, flyers, etc.

3. Networking. Used to be attending meetings, luncheons, conferences, trade shows with either your targeted market in attendance or referral sources.  While this is of course still viable, much networking is done online.  LinkedIn, Facebook, Google Business, BiggerPockets, and about a thousand more sites

Many people consider enhancing ones reputation as part of networking.  But actually it can affect all three methods.  For instance when I post an article I write related to hard money loans on LinkedIn, it generates loan leads from those in my LinkedIn network, and because it’s automatically posted on about 20 other social networks, it leads to a higher Search Engine Ranking for my website on Google, as well as encourages people checking me out to call me because of my extensive online presence.  

So bottom line is this; there is no website to go to that has a listing that says “off market deal below market price”.  And if they say it, it isn’t true!  It takes the following to consistently find good to great deals

1. Knowledge

2. Experience

3. Reputation

4. Marketing Budget

5. Time