Anyone use Tom Cafarella`s marketing system?

[Deano Vulcano]

After 20 years in the business I am finally going to have to break down and start a marketing campaign. The competition to find properties is off the charts. After much research and talking to other investors, I have decided to go with a company that already has systems in place that allow me to just plug in and go. Yes, it is probably costly but I believe it can be more productive in the long run. Let those who have tested and tried different marketing techniques cut the learning curve.

After researching several different companies I am most impressed with a company called Ocean City Development owned by Tom Cafarella. He is a former CPA who has put some rock solid systems in place. He is using marketing techniques that most investors will not do or don`t know about. One example is cold calling.

Any information anyone would have on Tom and his company would be helpful, especially the price for his systems. I have a call with him and I would like to know a little bit more about him before speaking with him.

Thanks

[Tom Cafarella]

Hi Everyone,

I agree with Jay Hinrichs in that the marketing that we do is no necessarily new and innovative.  It is the tried and true stuff that has worked forever.

The only thing that we do that is on the newer side is Facebook ads - which just haven't been around forever.

We also mail, cold call, door knock, etc.  Like Jay mentions, that stuff has been around forever.  We have good systems surrounding it, but we definitely don't believe in recreating the wheel on it. 

When it comes to finding great deals you either have to spend time(like door knocking and cold calling) or spend marketing dollars(facebook ads, mailers, etc).  

In competitive markets like mine(Boston) and most across the country, you can't buy properties that are available to the public, so you need to find off market deals.  

If you do spend marketing dollars, you need to make sure that you get enough opportunities in order to be successful.  Most homeowners in this market are going to want retail pricing so you have to meet with enough sellers in order to find the ones that want to sell to an investor.  

You absolutely do not have to work with me to be successful, but you do have to do the marketing(whether paid or unpaid)