avg profit to expect on a flip?

[Marci Stein]

just wondering what the minimum amount of profit to be made on a flip might be...my friend said she expects make at least $15,000 and wont buy anything that may bring in less.
Thoughts?

[Bryan H.]

I don't think dollar amount will be a good way to describe return from a flip. $15k return on $50k flip, IMO is well worth it. $15k on $500k flip, IMO too slim for me.

Based on the 70% rule, I think many shoot for 15% ROI.