Direct mail first time sender

[Kevin Leppink]

Hey guys. I have recently gotten with my real estate agent and figured out a few areas/zip codes I want to send direct mail to. My questions is is how do you guys go about creating the mail/post cards, and how do you obtain the list of addresses in a certain area to send to? I have never done direct mail before so I’m not positive on the steps to take besides where I want to send it and what good areas are. Thanks in advance!

[Chrissy Parsons]

@Kevin Leppink You could work with a list broker to get a list that might be cleaner - and definitely more focused.  For example, the broker can help you pull only homes in the price range you want. They can also work a couple different owner segments.  You probably won't want to spend money on postage to send to the family that bought their house in the last 5 years. 

2 segments that seem to be working are Absentee Owners with Equity and Seniors with Long-time ownership.

Depending on which county  in UT, Absentee Owners may or may not be available due to restrictions in county reporting. 

Seniors can be a great target as they are often ready to downsize or transition to assistance.