Thoughts pls! Unlimited interior design consulting subscription

[Erica Reiner]

I am doing some research for folks like you - figuring out if a model like this would be valuable. I wondering if a subscription service to unlimited interior design consulting with a pro would be valuable for around $69-$99 per month. The idea would be to subscribe, send photos and questions, and get a digital custom package back with videos, links, examples, and advice for your interior design/ rehab / flip questions. The idea would be to serve people anywhere that need help but don't want to engage a full-service, luxury designer when you need to save money on a reno or flip. I am researching away and any thoughts, comments or questions would be awesome! Or what are your pain points around this area :)

[Brian Garrett]

I think it's a cool idea but I would charge a "per property" fee rather than a "per month" fee.

This way it opens you up to owner-occupants and primary residences as well as investors.

[Brandon M.]

Erica Reiner
I agree with Brian Garrett. Per property would be more attractive.

[Erica Reiner]

Thanks for your comments - can you guys elaborate a tiny bit - what would that look like for you and how would It differentiate and be more valuable than a normal design consulting retainer from another designer? Would that best help people in your field?

@Brandon M. @Brian Garrett

[David Robertson]

Hi Erica,

I like the concept.  It sounds similar to what Virtual Staging Solutions has created for the staging industry...They charge per Project to 'virtually stage' a property.  Might be worth looking into...

https://virtualstagingsolutions.com/pricing/

As a consumer, I wouldn't mind paying on a per project basis for design services.  In fact, I would just include a line item in my project budget as a cost to the project.

From your perspective, I'm not sure how sustainable charging only $69 to $99 / month is for unlimited design services especially for clients that are doing several flips per month.   I at least think you need to have a tiered payment that increases the price with the number of projects.

[Dorene Mangels-Bacalhau]

Laurel & Wolf is another virtual design service gives ideas and shopping list $79/room is what I think I've seen advertised. 

@Erica Reiner I'm not sure designers would want to give away taylored advise month after month for that low of a fee, at that price maybe building a general data base that flippers could use as more of a "plug and play" source of advise and have it designer maintained so the content stays current might work. For example specified by region and sun exposure so paint colors are relevant to the space. Common cabinet options and vendors based on current styles and ROI figures(data collected from Realtor's across the country to back up designer's choices) Same would go for Bathroom fixtures, counter tops, hardware and appliances. For Basic tried and true staples that give a flip fail proof basics and advise or the option to contact a designer and submit photos for advise on finishing touches may work. Lets say 1 project's address could be submitted with included monthly membership and additional projects @x/ea?

[Erica Reiner]

Thanks @Dorene Mangels-Bacalhau for your feedback. I do think there are consultancies out there doing the flip basics package, so I wanted to differentiate by customizing. @David Robertson you are right about the price point. It sounds like per property is more appealing for a flat fee.