Talk to me about online presence

[Declan Kaster]

How can my online presence help me to grow my real estate portfolio? I’m trying to run a business. Do I need advertising? Twitter? Facebook? I don’t have any of those. 

[Chris Seveney]

@Declan Kaster

What type of business are you doing and what is your plan for having an online presence

Having a presence is not a bad thing but like anything you need to have a plan on what you are doing and how it will grow your business

Think of a marketing plan within your business plan

[Declan Kaster]

Im doing real estate investing. I don’t have a plan for an online presence. I’m not good at sales and so a marketing plan would be tough. Was just sort of wondering if there’s any innovative ideas out there for getting properties online because of a good online presence? 

[Rebecca Ramos]

Consider watching some of the BP webinars for new investors. It's a good place to start for some direction on a plan. 

[Don Konipol]

Quote from @Declan Kaster:

Im doing real estate investing. I don’t have a plan for an online presence. I’m not good at sales and so a marketing plan would be tough. Was just sort of wondering if there’s any innovative ideas out there for getting properties online because of a good online presence? 

Marketing and Sales are two different functions.  A great marketer may be a terrible salesperson, or Vice versa.  To run a business you’ll need to learn the difference.

I think you may be putting the cart before the horse.  If you’re investing or planning to invest cash in real properties you don’t need a business, you’re not in business, you’re investing.  Decide the type of properties you want to invest in, find a broker specializing in those properties, decide on your investment parameters, and then start looking at for sale properties.  If you don’t have the knowledge to be able to decide on parameters, then you need education before contemplating investing. 

I of course have no knowledge of your personal financial situation.  If you have $50k, $100k, $500k or more to invest then the above is applicable.  If by real estate business you’re implying you have little or no money to invest but are contemplating using one of the guru inspired methods (subject to, “wholesaling” , fix n flip) to create cash flow, I’d encourage you to do research on the true success/failure rate of people who engage in these endeavors, the amount of money the successful operators spend monthly on marketing, and the real time commitment and knowledge and experience necessary for success.  
‘In any case, good luck. 

[Declan Kaster]

Ya so online presence is more of an advanced thing; that’s cool. I do know my stuff and the basics. I just was wondering too if anything changed since I first started as I posed the question when I first started. Thanks all :)

[Gino Barbaro]

@Declan Kaster

Our podcast and books and events allowed us to become thought leaders in multifamily and brokers started sending us deals. It also gave us a platform to raise capital.

2 things you should always be doing in real estate, sourcing deals and sourcing capital, and an online presence will help with both.

Pick a platform to start and focus your efforts there.

Gino