How is my new Craigslist ad?

[Paul Sandhu]

I took some new pictures for my ad so that when people see it, they know what kinds of people I'm targeting.  Once or twice a week I have a call from someone that wants to rent a house and stay there with their wife, 2 kids and dog; I politely refer them to a real estate company here in town that does LTRs.

How is my ad?  Not the written content, but the pictures.  A picture says 1000 words, and I have 24 pictures in my daily CL ad.

[Ethan Cooke]

@Paul Sandhu - Yes, please send the link. Although I run my furnished rental business in cosmopolitan-hipster San Francisco, I am seeing more and more similarities between my business and yours. Just today I had a life-changing moment when I stopped to ask myself, "What would Paul do?" Let me explain...

Tonight I accepted a last-minute reservation for a 6-man construction crew at one my furnished homes in San Francisco. But the key was missing from the lockbox. So I'm heading over there to let them in when I realize, "Oh sh#t! I forgot to text the cleaner when the last 1-month construction crew left early a few days ago! We are going to walk in to a very messy house!!" I get there and they are standing around in the driveway, laughing and drinking beers. So far so good.

Next frame shows Ethan inside the house, stumbling over huge piles of used sheets and towels in the hallways and every bedroom while apologizing profusely. But wait...these guys were COOL! No indignation, no savage frowns, and no demands for a refund. They were actually apologizing to ME for booking so late in the day, as if THEY were putting ME out by booking a same-day reservation! I assured them it was on me, and left to grab some clean sheets and towels at my house a few blocks away. 

THAT was when I had a revelation that I had to make it up to these guys. So I asked myself: "What would Paul do?" Hmmm, X-rated DVDs? No, the drive is too far and I don't want to explain the credit card statement to my wife. A crossbow for target practice on the back patio? No, the neighbors would object to holes in their Victorian stucco. What about...a case of BEER! Could it be that simple? Suddently the clouds parted, the angels sang and I KNEW I had my solution. 

When I arrived 30 minutes later with sheets, towels and a case of good beer, they looked at me like I was the Second Coming of Christ! Best $30 I ever spent.