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All Forum Posts by: Ethan Cooke

Ethan Cooke has started 5 posts and replied 226 times.

Post: Rental Arbitrage - Signing their lease

Ethan CookePosted
  • Rental Property Investor
  • San Francisco, CA
  • Posts 227
  • Votes 364

@Josh Alice - Feel free to PM me for the 1/2-page sublease agreement. 
Rental arbitrage is hard work but it can be a great career. 5 years into this business, I am managing 35 units in the SF Bay Area (70% arbitrage, 20% straight up property mgt and 10% owned homes). I have replaced my Corporate HR Director income, and have a small team that does the hands-on work so I have the freedom and flexibility to travel and work from anywhere. It took a lot of work. But now I can be semi-retired if I want.
Two key points RE risk: 

1. If you rent your units below market rent and you are adding value to the landlord, you will always have a money-making exit strategy

2. If you can rent your units for 2-12 months at a time it will de-risk the fluctuations of short-term rentals. 60% of my units are Lon 2-12 month leases. (Some cities require a 1-month minimum.) 

Post: Is STR Arbitrage still a good opportunity?

Ethan CookePosted
  • Rental Property Investor
  • San Francisco, CA
  • Posts 227
  • Votes 364

@Allen Duan  I am glad my post is helpful. Kudos for a successful arbitrage business! There’s a lot of hype about Rental Arbitrage good and bad. I always seek and provide concrete, actionable steps to be successful in this business.
All real estate is fundamentally about adding value. I have reaped huge rewards from investing in the red hot Bay Area real estate market. But for resourceful, hard-working folks who do Not have a lot of capital to invest, rental arbitrage can be a great way to add value to rental properties with cosmetic improvements, furniture and great photos. Create cash flow and THEN buy a property.
Keep killing it in LA!

Post: Is STR Arbitrage still a good opportunity?

Ethan CookePosted
  • Rental Property Investor
  • San Francisco, CA
  • Posts 227
  • Votes 364

@Anibal Mijangos - Rental arbitrage is a great business wherever you can find below-market rental units and favorable STR regulations in strong Airbnb markets. It takes work but it can be lucrative. @Monica Mejia, @Christian Ehlers and @Eric Yu offer balanced perspectives here. 

I have built a successful 30+ unit rental arbitrage business between San Francisco and San Jose over 5 years. I walked away from a successul 20-year career as an HR Director in Silicon Valley to do this full fime and I have nearly replaced my corporate income. I work hard but I spend twice as much time with my daughters every day. I can increase my income when I need to by renting another unit, or increase my free time by hiring out more of the on-site property set-up and maintenance work. 

Here‘s what has made my business successful in addition to finding below-market rents in strong Airbnb markets: 1. Add value to the landlord and the unit. 1A. Find outdated units and add great rental value with paint, new light fixtures, smart locks, etc. 1B. Offer mom and pop landlords a headache-free tenancy including Free Maintenance for all minor repairs. In 5 years, I have secured leases with 30-40% of the landlords I have offered this to. 

2. If you are in an expensive market like the Bay Area, target units in cheaper (but still safe) areas. Most out of town renters don’t know the difference between Palo Alto (Stanford/expensive!) and San Bruno (SFO Airport/reasonable rents). I have kept my rental costs and risk down and margins higher by doing this. 
3. Bonus: Find homes that can be easily divided into 2 units (e.g. main house upstairs with separate downstairs area including bedroom, bathoom, wet bar and separate entrance). These places are gold mines!

Good luck!

Post: Short Term Rental journey update

Ethan CookePosted
  • Rental Property Investor
  • San Francisco, CA
  • Posts 227
  • Votes 364

@Clint Harris - Great job! Thank you for sharing your real estate progression. I am inspired by your creativity to move from house-hack to arbitrage to multi-unit rehab to true DEVELOPMENT where you increased the # of units on a piece of land to add real value. Brilliant! 

Like you, I have set up several multi-unit arbitrage properties since it's an awesome strategy to increase the rental value of a place. I LOVE how you shifted into multi-unit STR development to increase monthly rental value AND build equity in your portfolio. This San Francisco control freak aspires to do some more investing and value-add development projects when I learn how to delegate more of my rental arbitrage business...

In 4 years since I walked away from corporate America, I have built a successful furnished rental arbitrage business with 30+ units from San Francisco to San Jose, both short-term and long-term rentals. Except for 3 months after COVID first hit, my units have stayed booked at 92-98% occupancy and I have maintained steady profits of $250-$750 per unit per month. 

I love the freedom of working from anywhere, spending half my day every day with my daughter and working the other half plus some flexible evening hours. Yet when coaching others about launching an arbitrage business, I am very clear: arbitrage can be profitable and flexible; but like any business in hospitality or property management/maintenance, it takes WORK! Especially if you want to make decent money without scaling way up. The most hands-off arbitrageurs and multi-unit AirBnB hosts I know are paying 50-70% of their potential profits to others to run their sizable business in exchange for some time freedom. I am moving in this direction myself.

I agree 100% with your emphasis on data-driven market selection, standard operating procedures and automation. However, my success and yours seem to hinge even more on real estate investing fundamentals: 1. Pick popular locations. 2. Find underperforming properties. Add/split units. ADD VALUE.

Thank you again for sharing your inspiring journey!

@Nate Johnson @Kristyn Grimes @Roman Miranda @Patrick Harker

Post: Rental Arbitrage. Is it logical?

Ethan CookePosted
  • Rental Property Investor
  • San Francisco, CA
  • Posts 227
  • Votes 364

The long-term trend is ongoing growth for furnished rental homes. As long as people want to stay in nice furnished homes, there will be money to be made in arbitrage! It's not easy, but it can be very profitable and rewarding.

Post: Rental Arbitrage. Is it logical?

Ethan CookePosted
  • Rental Property Investor
  • San Francisco, CA
  • Posts 227
  • Votes 364

@Alexis Malan - I manage a successful 25 unit Airbnb arbitrage business in and around San Francisco. Below are three resources that I have found terrific.

In short: rental arbitrage is logical as long as you can rent decent homes/units in desirable areas for below-market rent. Every area has a certain number of places below-market. This requires checking out a bunch of places, speaking directly with the owners, and showing them that you are a great renter who will take amazing care of their property while offering corporate & family rentals to others. I offer free minor maintenance to my landlords, great upkeep, early rent payment and an 800 credit score. All my new units come from existing landlords who are already renting units to me.

GREAT RESOURCES

1. @Al Williamson is a furnished rental master who runs Leading Landlord University. I took his course a few years ago, which was a combination of really good content to set up a furnished rental business, case studies, 1-on-1 coaching and lifetime membership to a private Facebook group with 200 other furnished rental managers. By the time the course was over, I had rented a home from a landlord, furnished it and launched my AirBnB business—with someone else’s property! That makes it very scalable. Here’s a link to his course:

https://leading-landlord-unive...

2. Scott Shatford's AirBnB guide. See the link below. He is the CEO of AirDnA, a data anlytics company that has been aggregating AirBnB data for many years. He was one of the early, highly successful AirBnB arbitragers.
https://drive.google.com/file/...

3. Danny Rusteen's "Optimize Your BnB" which tells you everything you need to know about posting an incredible Airbnb listing

Optimize YOUR Bnb: The Definitive Guide to Ranking #1 in Airbnb Search https://www.amazon.com/dp/0999...

Good luck!
Ethan Cooke

Post: Landlord Risks with Rental Arbitrage

Ethan CookePosted
  • Rental Property Investor
  • San Francisco, CA
  • Posts 227
  • Votes 364

@Tara Harris - Congratulations! I manage 25+ furnished rental units in the SF Bay Area. 80% are arbitrage units that I pay full rent on. 
Most landlord/investors who I partner with love this model since they get free property management plus high-level property upkeep and early rent every month. Assuming you can get good local management either way, it comes down to revenue, cost and risk.

Revenue: Can you get full rent from your arbitrageur? 

Costs: Will your arbitrageur cover most or all of the utilities? Will he/she maintain the property in as good or better condition as a long-term renter? And will he/she give you free or low-cost property management to sweeten the deal for you? As @Will Gaston said, a landlord/PM agreement is simple and clean, but you will give up 8-20% of revenues. Unless the arbitrageur manages the property free or cheap as part of your agreement.

Risk: If HOA and local STR regulations are favorable to STRs and your arbitrageur will sign a 1+ year lease for full rent without escape clauses, what do you have to lose?

Good luck!

Ethan Cooke

Post: Best Vacation Rental Resources

Ethan CookePosted
  • Rental Property Investor
  • San Francisco, CA
  • Posts 227
  • Votes 364

@Account Closed - I manage a successful 25 unit Airbnb business in and around San Francisco. Here are three resources that I have found terrific:

@Al Williamson is a furnished rental master who runs Leading Landlord University. I took his course a few years ago, which was a combination of really good content to set up a furnished rental business, case studies, 1-on-1 coaching and lifetime membership to a private Facebook group with 200 other furnished rental managers. By the time the course was over, I had rented a home from a landlord, furnished it and launched my AirBnB business—with someone else’s property! That makes it very scalable. Here’s a link to his course:

https://leading-landlord-unive...

2. Scott Shatford's AirBnB guide. See the link below. He is the CEO of AirDnA, a data anlytics company that has been aggregating AirBnB data for many years. He was one of the early, highly successful AirBnB arbitragers.
https://drive.google.com/file/...

3. Danny Rusteen's "Optimize Your BnB" which tells you everything you need to know about posting an incredible Airbnb listing


Optimize YOUR Bnb: The Definitive Guide to Ranking #1 in Airbnb Search https://www.amazon.com/dp/0999...

Good luck!
Ethan Cooke

Post: Who has air bnb rentals that they don’t own?

Ethan CookePosted
  • Rental Property Investor
  • San Francisco, CA
  • Posts 227
  • Votes 364

@Emily K.- You got this! You absolutely have the STR management experience needed to do rental arbitrage successfully. Both @Robert Gilstrap and @David Bergmann nailed it: rental arbitrage is a legitimate, viable business model. Of course it's hard work. Of course there is risk. But when done right, it adds real value to the arbitrageur and the owner. Feel free to PM me to discuss. 

YOU are a credible furnished rental manager with a good track record. I am certain you can find landlords who want the benefit of a good STR manager whose company will be cleaning and maintaining their property after each guest AND adding value to the property also. I find that most arbitrage "naysayers" have not done rental arbitrage and are afraid of the risks, all of which can be mitigated (with simple contracts, sublet & lease termination agreements, STR insurance, etc.)

I have been growing a 25-unit rental arbitrage & furnished rental business for the past 3 years in and around San Francisco since I left a 25-year career in corporate America. I also own a few homes in the area. When I started doing arbitrage, I needed a scalable way to generate good monthly income in real estate (vs. only generating long-term wealth). I learned rental arbitrage from 2 successful long-term local arbitrageurs, @Al Williamson and J. Martin, who organizes the SF Bay Area Real Estate Summit. I invested approximately $15K per unit from my own funds to rent and furnish my first few units until I could use my profits to fund new units. After a very successful 2018 and 2019, my bookings tanked in April and May 2020, and then occupancy bounced back to 90-95% beginning last June. I price units very competitively on AirBnB to keep them fully occupied, and rent some of them for 6-12 months to travel nurses, relocating families, construction workers and other "corporate" renters. Now my business model is a combination of short-term rental arbitrage and long-term rental arbitrage, which brings lower margins but also much less work.

The main value that I provide to landlords is free property management & minor repairs (e.g. I handle all repairs requiring up to $200 and 2 hours of my time). I also have an 800 credit score and send rent auto-payment to my landlords early every month. I replace appliances and coordinate major repairs by sending multiple estimates to the landlord. Finally I add value to properties including fresh paint, new light fixtures, smart locks and even adding a kitchenette of laundry room if the landlord agrees that it will add value to their property to create a "second unit" out of a bedroom suite with a separate entrance. 

When I am speaking with landlords, I tell them exactly what I want to do with their property including corporate rentals. And of course I tell them I will provide free property improvements and free property management, which are the big selling points. In 3 years, my "hit rate" when I meet with a new landlord to discuss renting their property is about 40%. Nowadays most of my new units come from the landlords I am already working with since I maintain their property at a much higher level than a typical tenant. 

Let us know how your first arbitrage deal goes!

Post: Are your ducks in a row?

Ethan CookePosted
  • Rental Property Investor
  • San Francisco, CA
  • Posts 227
  • Votes 364

@Paul Sandhu - Happy New Year! I saw yet another Bigger Pockets notification in my email and almost skipped over it, but I saw that you had just posted. I truly miss your one-of-a-kind postings. As an AirBnB SuperHost, I sometimes leave a bottle of wine, some fine chocolate or a case of beer for my STR tenants in San Francisco. (I have learned that construction workers will happily fix all maintenance problems if I leave a case of beer upon arrival.) But my hospitality simply CAN'T COMPETE with fresh headless ducks. Well done!