What Happens If No One Is Booking Your STR?

[Zackarias Aitchison]

Assuming you're listing your property on AirBnb and VRBO, 

Is it just a given that these properties will be booked out? (Assuming an attractive property in a good area with a good AirBnB listing) 

Or is it common to have to direct your own traffic to an STR to really have it be booked out and profitable?

Has anyone had any experience with not getting any bookings from these hosting platforms? 

If so, what did you have to change to see bookings start to come through? 

Did you have to send traffic yourself? 

Super curious!