Starting a PROFESSIONAL wholesale company - Partnering with OOTI

[Steve Baldwin]

Now that's some smooth copywriting within the constraints of the BP character limit for a subject line! 

Hello everyone!

I would like to publicly document the existence and early stages of our wholesale marketing company and get everyone's input, advice, learnings!

OOTI = Out of Town Investors

2 months ago, I partnered with an old friend who owns a SEO marketing company to form KeyPath Property Solutions in Columbus, Ohio. KeyPath is primarily a marketing company dedicated for RE investors like you and I.

Being that we both have day jobs, he owns another business and I have a day job in marketing PLUS I am a realtor, we decided to enforce the proper systems to make our operations run without us involved in the day to day. ie. answering service, telemarketers, multiple VA's, acquisition specialist and buyer relation team....to name a few. I know, I know, Brandon Turner suggests to just get out there and not worry about these systems, however, going back to the full time jobs and time management thought, we believe this is the best way. (work on your business, not in your business, right?)

One month ago, we publicly launched our company with a fresh logo, website and market presence. With a few traditional tactics and some ninja moves, we have a handful of contracts for sale;) and a couple of listings to boot.

See: http://keypathsolutions.com/properties-for-sale

Now, we inherited a couple "buyer's lists" from local wholesalers of national and local investors, but are not getting the responses I would prefer. Meaning:

1. They are not deals (to that I say, depends on where you are from and what numbers you use, a buyer in California, New York or Texas would have a hay day with these acquisition costs)

2. Our inherited lists are just looky loos of people who are not currently active or never decided to launch their investment career

That said, I think we have a good start, our phone rings every day and our sales team is ready to pounce on a great deal.

I am, however, wanting to improve our buyer's list with some out of state investors. About everyday I read that the investment markets are tough out west and how everyone is marketing to the same people. So how do we attract these out of state buyers to maximize their dollars in Ohio? How about we find the properties, and connect you with property management who can direct repairs? Better yet, come say hi! I would be happy to show you around and give you the full scale of economies in this booming city.

We are open to suggestions and would like to keep this conversation going! Thanks, everyone, for your input and time.

Sincerely,

Steve