Redfin NOW....how will this new service affect REI's

[Jennifer L.]

Hello everyone.....happy 4th of July!

I've just come across an article regarding Redfin and a new service they are offering called Redfin NOW. Its a service in where they buy a house directly from a homeowner at a discounted price...while promising a quick payoff to the owner. Does this sound familiar fellow REI's? How will this affect our businesses when a big player comes in and tries to mirror our home buying process? Redfin is well capitalized and they've just recently filed to go public with a scheduled IPO.

https://www.geekwire.com/2017/redfin-testing-redfi...

https://www.redfin.com/now