General Real Estate Investing
Market News & Data
General Info
Real Estate Strategies
![](http://bpimg.biggerpockets.com/assets/forums/sponsors/hospitable-deef083b895516ce26951b0ca48cf8f170861d742d4a4cb6cf5d19396b5eaac6.png)
Landlording & Rental Properties
Real Estate Professionals
Financial, Tax, & Legal
![](http://bpimg.biggerpockets.com/assets/forums/sponsors/equity_trust-2bcce80d03411a9e99a3cbcf4201c034562e18a3fc6eecd3fd22ecd5350c3aa5.avif)
![](http://bpimg.biggerpockets.com/assets/forums/sponsors/equity_1031_exchange-96bbcda3f8ad2d724c0ac759709c7e295979badd52e428240d6eaad5c8eff385.avif)
Real Estate Classifieds
Reviews & Feedback
Updated about 1 year ago on . Most recent reply
![Carl Gryska's profile image](https://bpimg.biggerpockets.com/no_overlay/uploads/social_user/user_avatar/181277/1621431448-avatar-cali_carl.jpg?twic=v1/output=image/cover=128x128&v=2)
Rochester New York
I am originally from Utica NY but live in Los Angeles CA. I have been looking at Rochester recently as an area to potentially invest in. I have family in Rochester
none of which are RE investors.
Anyone in Rochester have any advice?
Most Popular Reply
![Mark Updegraff's profile image](https://bpimg.biggerpockets.com/no_overlay/uploads/social_user/user_avatar/47448/1699645975-avatar-slackadelic.jpg?twic=v1/output=image/crop=3648x3648@0x0/cover=128x128&v=2)
@Carl Gryska Rochester is a great market to invest in. For analysis I take 35% off the gross rents before subtracting out operating costs. I shoot for a cash on cash of 13% or higher, but it is location dependent. I'll often trade a few percent for a better area that I feel has upward momentum. It has worked very well for myself and my clients. I have a few different target areas but actively look for deals all over monroe county. Singles can be the sweet spot since investors typically don't even consider them.
Welcome to BP and I hope to see you around the forum!
Cheers,
Mark
- Mark Updegraff
- Podcast Guest on Show #112