It all comes down to marketing and pricing

[Devin James]

We sold 1 new construction home on Friday, 11/29, and have 4 more set to close in December!

The market is moving, people want to own real estate, and buyers are out there.

It all comes down to marketing and pricing.

If your product isn’t moving, it’s time to reassess:
1) Are you getting as many eyes as possible on your product? The RIGHT eyes?
2) How are your listing photos and marketing description?
3) Is your product positioned to compete?
4) Are you adjusting to the market’s demands?

What are you doing to make your product stand out?

[Jay Hinrichs]

Quote from @Devin James:

Quote from @Jay Hinrichs:

for us we do very little marketing we rely on MLS what we do to compete is spend an extra 10k or so per house with upgrades other builders simply wont do.. All geared towards the MRS. who as we know is the major decision maker.. So spend NO money on advertising and use that money to make our product stand out..

this has led us to raise our prices Far above our competition more than makes up for it and we sell them as fast as we can build them.. for us thats delivering 2.5 homes per month.

 Great strategy and we are similar!

We try to go 1 step further than the national builders we are competing with. Quartz countertops, fully tiled bathrooms, higher ceilings and doors, LVP flooring throughout.

for us its upgraded appliance packages NO micro above the drop in stove. Granite or Quartz on all counter tops including bathrooms.. our up stairs is 9 foot.. and our single levels are 10 foot to 14 foot which NO other builder does in a subdivision type build only custom homes over 1 mil would have that.. flooring is engineered hard wood.. custom cabinets with soft close on all doors in the house.. Custom built closets NO wire closest.. lights in the closets upgraded electrical etc etc.