Direct mail list brokers

[Sonny Sach]

Hey folks,

I am already reaching out to the assessors offices in the areas that I am interested in and wanted to ask everyone:

1. Is it worth it use direct mail list brokers to find current owners of multifamily owners?

2. Which ones would you recommend if so?

Thanks,

Sonny

[Chase McArthur]

@Sonny Sach

You might find more success cold calling them, and its a lot less money if any at all. Plus, if your a smooth talker there will be a higher close rate.

A great deal of mailers end up in the shredder, sad to say. Unless you hit them at just the right time (when they have already decided to sell) who's to say they will even bother calling you instead of listing with a broker? Perhaps they won't want to break a piece off for a broker, hard to say really. Lets say he doesn't mind paying a few points because he knows the right broker will be able to field numerous offers creating a competitive dynamic which would result in a higher sale price, perhaps more than you were willing to pay from the outset.

The best time to solicit an owner is before they know they want to sell. It's hard to get that ball rolling with an indirect passive offering printed on a post card.

Food for thought.