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Updated over 7 years ago,
Legality of a Loan Brokerage Name
My real estate business name is Ruby Homes. I have an amazing logo and want to build brand recognition. I'm starting to hand people cards and they say, "Hey, I saw this at XYZ." :) It makes me happy.
I am also a commercial loan broker. While I already have the business, I want to switch it to a DBA with something that connects the two. I want to do something like Ruby Financial or Ruby Lending, etc. but my mentor, who admittedly knows nothing of loan brokering, thinks the SEC will come down on me if I make it anything that could be construed as something else such as a financial adviser or if the two are too closely connected.
Has anyone dealt with this issue before? Does anyone have name suggestions?
Thank you!