Applying the 1% Rule in Florida

[Mike Sullivan]

I’ve been doing some brief research into the markets of Jacksonville, Tampa, and Orlando. From what I see most of these areas a lot of people say are very good investment areas. Just by doing a quick look though it doesn’t seem that the 1% rule applies very well in these areas. Is it a good idea to stay looking here or move on? Also anyone familiar with the area is there a reason the rents are so low compared to the purchasing prices?