Domain For SEO And Carrot site

[Kevin Powell]

Need to ask a detailed question.

So I live in a market that has a TON of wholesaling potential, like I’m in the “hood” almost. Tons of houses I see distressed. But 10 minutes away from me is a city in a different county with tons of potential and slowly being gentrified. So I’m getting me a carrot site and while thinking of my domain, I don’t know whether to put my county in there or just put like “Bay Area” and then have my keywords for google say the couple cities I wanna attack that are all within a 15 mile radius. @Jerryll Noorden when it comes to ranking and SEO and such how would you tackle this? I want to secure name before we start our work.

[Jerryll Noorden]

A domain name has 2 main functions.

If you do your SEO right, at one point your domain name will be among all the other domain names competing for traffic clicks.

Now, if your domain name is AlphaOmegaPropertySolutions.com and the competing domain names are

InfinityHomebuyers.com

or

IofferCashForHousesNow.com

You lost the lead battle already. These last 2 domain names look and sound a whole lot more like a website the traffic may be actually looking for. It tells your traffic immediately without any room for doubt what they will find when they click on those links.

The first site is so vague, it really could be anything from a landscaping company, contractors, property management company etc. etc.

Think visibility and functionality in the search. There is where the competition starts, before ever even clicking on anyones site.

Now, I would visit authoritative forums where your target audience goes to to get solutions to their house problems. Just like BP is the place where investors go for their issues, you find a forum that does this for homeowners in distress. Reddit, trulia forums etc.

Now skim through the forums and find the words people are ACTUALLY typing in. Think how they call their location. For example,  in Jacksonville, people call it "Jax".

Find what the general middle class public calls the locale and see what slang or words they use.

Then I wouldn't use counties in your name because you are very limited then, unless you ONLY invest in a certain county. Then direct match keywords are perfect, no matter what any "expert" says.

If you have a specific location in your domain name, you will sound very attractive to anyone in that location, but you sound less attractive to anyone NOT in that location.

The sounding attractive due to location doesn't weigh out the not sounding attractive, so again unless you ONLY invest in a smallish location don't go too specific on location.

I would try to sound more like a really credible company than trying too hard to target clients.

Our company name is great because we instantly tell people what we do by just looking at our name. It is specific enough to have anyone in CT interested, and our SEO is strong enough to be all over the place no matter what city you are in, demanding credibility and we get forms signed.

So to answer your question. The name is important, but what you lack on name, SEO will make up for it, if you do it right. Credibility is all that matters.