What’s your Direct Mail message in today’s market???

Question

Aloha BP

I’m wondering what message everyone’s using in your direct mail campaigns to find deals in today’s hot market? Are you sticking with the same message you used years back?

Since I’m asking for your message I think it’s only fair that I share mine; I’d love to hear thoughts from successful direct mail marketers!

My yellow postcard says in red handwritten on the front:

Aloha John Doe,

I want to buy your property at 123 Main Street. Regardless of its condition deferred maintenance problem tenants etc. Call us today for a quick cash offer, no inspections repairs contingencies or commissions.

-My name phone and email-

Then the back says:

We buy houses and condos (big and bold)

Problem tenants?

Inheritance/probate?

Behind on taxes/HOAs?

Divorce/bankruptcy?

We’re a local couple that can handle any situation and we love to provide housing to our community on Maui.

Call for a quick offer -555-5555

Clifford Paul · Answer

I've read a little on yellow cards and how the color attracts our attention. I have no doubt it works. Here's another one I got recently. I'll just give you the funny line.

Hurry as I only have money to buy one property at this time!!!

I don't know about you but that doesn't instill much confidence in me that he can actually pay cash for my property. LOL

Gytenis B. · Answer

Hey guys,

I am ready to send my first direct mail batch and I would like to ask you for a little advice. I have approximately 500 addresses from two different sources (400+ from one and ~100 from the other).

I want to combine them both into one campaign. What is the format you need the addresses to be in? Also, I was looking to send out 5-6 time to this list. Preferably like a month apart? (any advice here?)

Would you have any advises? From your experience or somebody you worked with?

Clifford Paul · Answer

I don't send direct mail but I do get a lot on my properties. What not to send:

Yellow card black type:

In bold type: Attention: I'm a local investor interested in buying your property. Please read below for more details about my offer.

1. First lie, return address and phone number is not local

Dear Mr Paul

I was driving around the area a few days ago, and saw your property at 123 any street. It caught my eye, and noticed that it might be vacant.

2. Second lie, my tenant has 6 cars house has been completely remolded, new paint, fence and yard.

I'd like to offer you the chance to sell your property as fast as possible, and finally make some money off of it.

3. Not another lie but an assumption that I don't make money off this "vacant" property. I actually cash flow $703 after all the expenses.

Contact information

PS. This is a chance to finally sell and make money out of your vacant property. Call me today.

These cards crack me up! Why would anybody contact someone so full of brown stuff. 😂

Ehsan Rishat · Answer

@Greg Gaudet Try to be clear and concise. Keep your message short and sweet. Your mail should make you seem relatable to the recipient. Don't be too direct with your message, a bit of subtlety can go a long way, make sure that you communicate to them that you are here to HELP! If you target distressed sellers these kinds of content will show the best responses. For example:

"Dear John,

My wife and I are looking to buy a new house and we loved your property at 123 Memory Lane. Please let me know if you are interested in selling for cash.

Yours Sincerely,

Doe"

I'll leave all the contact information on the back of my postcard.

Hope this helps.

Good Luck!

Greg Gaudet · Answer

Mahalo @Mark Pedroza and @May Emery! Good points!

Greg Gaudet · Answer

Thanks  @Clifford Paul I agree, the BS is a big turn off for me too. I’m trying to keep mine as honest as possible. But apparently the BS does sell lol I just can’t imagine who to... buy just like the ugly yellow postcard is ridiculous in my opinion; it’s been proven, somehow it works!

May Emery · Answer

I am a believer in stating benefits:

Selling your house can be easier than you expect -

No need to fix things up - We buy as is

Want a fast sale? - We can do it because we have cash for the deal

I wouldn't  put the bold "problems" Maybe they are approaching retirement and want to downsize. Or if they are facing bankruptcy, you don't want to get too personal. If they need to sell their house because of a divorce, they don't need to see it listed. I'd use that real estate to list more benefits of working with you rather than a conventional broker (no showings with strangers going through your house, Help with clean out etc)

Mark Pedroza · Answer

On the bottom of your letter add:

P.S. If your currently in escrow and if your deal should fall through I'm here to give you a back up offer..

May Emery · Answer

What segment are your targeting for your 2 sources? 500 is a pretty small group. If they are segments that other investors are targeting (like absentee owners) you might be better off getting additional names from other less popular lists. Consider working with a list broker.

What’s your Direct Mail message in today’s market???

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