How many investors really hit the 2% rule? ( New Orleans )

[Brandon Clark]

Hey Guys, 

I've been reading some of the tips that the real estate guru @Brandon Turner has been giving and one of them is the 2% rule (The 2% rule states that your monthly rent should be approximately 2% of the purchase price. In other words, a $100,000 home should rent for $2,000 per month; a $50,000 home should rent for $1,000 per month).

I'm planning on investing in my 1st B&H duplex property within the next 3 months and I've been looking at property's and this rule seems almost impossible. Is there a certain type of property that I should be looking for? A fixer-upper, nice area, turn key...? How close do I really need to get to 2% to actually feel comfortable with a purchase?

Thanks in advance

-Brandon