Facebook Zip Code Question

[John Meyers]

Now that we can no longer select zip codes for our Facebook ads, does Facebook just post the ads in our area? -- I would think so but want to make sure before I post more ads in the Chicago area.

[Brent Moreno]

I market by city/town. You can select a radius and if I'm not mistaken can make that radius from as small as 10 miles to as large as 50 miles. You can make a smaller radius but for some reason, Facebook will not approve a special ad category with a small radius as they consider that a violation of the fair housing act, which is why they stopped allowing the zip code approach.

I treat my ads like billboards, radio, tv, and newspaper ads. My ad won't be targeted but my goal is to get as much curious traffic to my website so I can then retarget the crap out of them with testimonial ads.

Facebook is still one of the cheapest forms of marketing around and everyone uses it. I put together a case study on what's working for me right now if you'd like to see it.