Direct Mail Marketing as a Realtor and Investor

[Jack Medford]

Does anyone have experience with direct mail marketing as both a Realtor and Investor? I'm starting my first campaign since getting my license and am curious to hear what works for others. 

My background is a flipper, so my campaigns are usually simple letters/postcards offering cash and a fast close. My #1 goal is still to find potential off-market deals, but my #2 goal is to secure listings.

Would it be viable to advertise both cash w/ fast close and listing services on the same mailer? Or should I continue to focus on fast cash and close and just leave my license and broker info in the signature? 

Would love to hear what has worked for you!

[Brandon Vukelich]

My suggestion is to communicate being a "problem solver" vs a 1-trick pony like every wholesaler mailing "all cash, quick close" cards or realtors sending out "just listed or just sold" postcards trying to attract a listing. My message is more about offering a few options as I am a licensed broker + real estate investor. My options usually include the all cash/quick close to flip myself, listing it (as an agent) but also offering the seller to do a JV flip together, I could wholesale it, offer to buy it myself for a BRRRR or other long term personal investment, etc.

Other than that, I have done a separate "tired landlord" campaign targeting small multifamily properties that have been under the same owner for 10+ years. I usually get about one good hit/lead per 500.

Best wishes on your efforts!