Calling all Direct Mail Experts

[Connor Stark]

Hi,

I'm looking for some tips from those who have found successful strategies with direct mail marketing. My goal is to produce leads to flip single family homes. I already have my target and was curious if anyone has any unique ways of increasing the hit rates. Appreciate any advice! 

Also if anyone knows of good companies that they use in the Los Angeles area, that can be helpful as well. 

Thanks BP Fam!

[Ehsan Rishat]

@Connor Stark, you can expect 1-5% response rate on your first mailer but you can definitely increase the Cumulative Response Rate to 20% or even more.

Cumulative Response Rate is the ratio of the total owners contacted to the total response received. Suppose you sent 200 mailers to 100 home owners. First time you sent the mailers to 100 owners, you got only 10 response. So the response rate is 100 home owners /10 response =10%. On your second mailer to the same 100 home owners, you received another 10 response from 10 different house owner. So, in your first mailing you got 10 response and in your second mailing you got another 10 response which sums up to 20 responses. Now let’s calculate the response rate. (100 home owners / 10 response from 1st mailer + 10 response from 2nd mailer) = 20%.

I would advice you to keep on mailing the same list until the house gets sold or the owner asks you to remove them from the list. You want to be the last one standing when every other investors gave up on them. Always keep in mind that the more you send mails to the same person, the more trust you build in them which also increases your brand value. We send 6-8 mailers to the same list and thus can attain a CRR in between 10-20%.

Best wishes for your mailing!