Best Audience to target on Facebook?

[Josue Llanas]

What would be a good starting point in determining the best audience to target to on Facebook?

I'm starting off with a broad age group but know that narrowing it down to a specific age group is more ideal. Any recommendations on age, sex, likes & interests, etc.?

[Jeff Filali]

With FB you can target very specific criteria such as Homeowner, Networth, Liquid Networth, Income Level, Age, Gender, Cities, City radius, etc.  even "Likely to Move".  

It can be expensive, but if you target correctly, you can pre-qualify the target market.  I average spending between $2500-5000 in marketing for every actual closed deal. 

Here's a link to a FREE Webinar Training and more info on the marketing system I use: OnCarrot