Preferred Software for Starting Out?

[Sally Pearson]

Hello! I am in the process of working with my mentor (former colleague and wholesaler) and brother-in-law for analyzing properties in Wisconsin and Cincinnati. Manifesting that I will find and close a deal within the next 90 days. I am now beginning to research best software for REI starting out...I am looking into multifamily and STR, so likely won't have more than 10 doors in my first year. What should I be tracking and what are some recommended software to do so? For now I am under the understanding that I need a property management and income/expense tool. Ones that have stood out to me so far include TurboTenant and Buildium (latter more so for when I have more doors), and Rentastic or Quickbooks for Income/expense. What are some other things I should consider that I am not? Thank!

[Marcus Auerbach]

You can, but you don't need any software. Perhaps Excel. For now this will only distract you from what you should be doing: deals.

Before I get killed here by team technology here, let me say this: I appreciate the notion of "starting professional", but in my 15 year experience working and mentoring a lot of new investors, software, websites, logos, business cards and entities etc are all "shiny objects" that serve no real purpose other than mesmerizing and distracting from the real job on hand, which is buying properties and renting them out.

Software and automation have it's place, when you have grown so big, that this is becoming a bottleneck, then it is a solution to an actual problem.