For example, include thoughtful amenities like a welcome basket, free snacks, or local guidebooks.

Also, my guests always love my little goodie basket of snacks and a few bottles of water. 

Invest in comfortable furnishings and amenities, and add small extras that can make a big difference—like coffee pods or local snacks.

Coffee, Tea, creamer, snacks plus all spices and condiments.  

Many folks don't drink and might be annoyed, in recovery etc.We do put out a nice welcome basket with some drinks and snacks.

In our 4-bedroom, we have one in every room because 1) the need for it in bathrooms, kitchen, and laundry room is obvious and 2) living room / bedrooms, it's helpful (and easy) for people with allergies (kleenex), snacking in front of the tv, etc.

Give a wolf a snack it comes back for a meal.

At the time I looked, 20 or so years ago, the problem with smaller down towns is the proliferation of nearby strip malls, where the stores are surrounded by a large parking lots, and for laundromats, attract more customers as they can park easily, walk to adjacent stores for shopping, snacks, and browse newspaper and magazine racks, which explains why they do better, there's more customers.

Here how it works:Day 1: warm welcome by motivated staff, coffee, snacks, we already feel we are millionaire.

For example, in our lake house, we do a full wine box packed with snacks and a couple of drinks.