Hey everyone,I’ve been diving into Chapter 1 of The Multifamily Millionaire, Volume II: Create Generational Wealth by Investing in Large Multifamily Real Estate by Brandon Turner and Brian Murray, and I wanted to share insights on one of the most important concepts: Crystal Clear Criteria (CCC).When scaling up to larger multifamily investments, having clear and specific criteria is critical for success.

Gross Margin is an important calculation for developers/builders.Gross Margin = Gross Profit / RevenueWe shoot for a 20% gross margin on our New Construction HomesReal #’s:Home Sales Price: $374KClosing Cost: $18,700Cost of Construction: $258KLand Cost: $30KGross Profit = $67K$67K/$374K = 17.9% Gross MarginCame slightly short of our goal of 20%Homes Values and Build Costs are constantly fluctuatingI wish we had a crystal ball

After watching the trends and digging into the numbers, one thing is crystal clear: New-home sales 2025are shaping up to be the silver lining in what’s otherwise been a challenging market.

I do see how the knowledge could likely save me the equivalent in mistakes but none of us have a crystal ball.

Etc.Etc.I've found that when you can get crystal clear on what your ideal good deal looks like, it is MUCH EASIER TO FIND IT!

If my crystal ball is correct, we are going to see a lot of these sub2 deals hit the fan in the next 36 months. 

I’m diving into the multifamily-apartment investment space, and one thing has become crystal clear: if you can’t underwrite a deal, you’re flying blind.

Pick up the phone or stop by local code enforcement offices to make sure that you have a crystal clear understanding of local laws and regulations.

As others say, make it crystal clear in your listing that the "shells may cut a dog's paws, and we don't allow pets." 

Any ideas on how to crystallize this?