Heck I would sell more mail if I promoted them so maybe I should take the position of self promotion and make more money...

I think people hire agents based upon their brand, the capabilities of their business system, ability to market & promote, etc.  

Airbnb is trying to promote longer stays so if you don't have longer stays targeted on your calendar, you'll want to do that - you'll probably even get a boost in their search rankings for your area.

That's why I always follow up with DRIVE when we promote/share this strategy :-) Even Sharad invests 45 minutes outside of his zone.

I'll do a better job of watching self promotion in the forum, you are correct.   

I started an instagram documenting my journey with our beach house in Ocean City and it has also helped me get booked a number of times since I also do promotions when I dont think Ill get booked.

Bugs in taxation software doesn't really promote warm fuzzy feelings.

DorseyI should also add that direct mail isn't the only way to create business1) center of influence promotion 2) lead sites like www.webuyhouses.com3) networking on BPWhen doing direct mail there are several sites I would use if I didn't own mine. 1) click2mail2) absolutely would try Jerry3) postcard mania

Heck if we spend an afternoon watching tv programming that you would never watch you'll notice commercials promoting products we like with a message that doesn't speak to you.

I think it is one of the best ways to promote a business in the targeted area.