Cash buyers typically have specific buying criteria: they look for specific types of properties in specific locations / zip codes, within a desired price range.

In my market, anything in that range is in terrible shape and in a less than desirable neighborhood. 

I did start out in a nicer area where it is much more desirable so I will start to look at transitional areas as well.

However, you also need to reduce your offer further by your desired assignment fee.

She also agreed that I'd do quite well with KW, and not going with C21 was probably good for my desired work style/schedule.  

I know North Corona is a desirable area.

South of the 101 freeway, prices are a bit lower and not as desirable, although some agents or websites would call it Echo Park, it's actually Historic Filipino Town, which is very different...there are high-end rental developments coming up on Temple tbough. 

Midwood is lovely in its own right but just outside the "very desirable" area.

I am completely new to Real Estate Investing but have a huge passion and desire to get involved.

@Gamble LiAround here (Fredericton), the inventory on 6-10 unit buildings is pretty tight  - though there are a couple for sale at the moment in a part of the City that is a little less desirable.