Sorry @Michael Egan, I tried to give you, and all others watching this post, a leg up by giving you exact direction for Step 1, the most critical step, in building a pipeline of off-market deals and some Moderator banned and removed my post saying I was "advertising my company" even though I don't own it, it's been mentioned about a bajillion times by thousands of others, but ok, apparently I can't mention them.

What has worked well for me is to advertise everywhere ..facebook and every site I can do for free and then do an open house for all the interested people ...one during the evenings on a week day and then another on the weekends to show to any of the interested people. 

What you need to try to avoid is being advertising for a broker but really DO know that from the second they take that listing for lease or for sale, they are out of pocket for your asset and have lost money unitl it leases or sells.

We advertise the units exclusively to traveling nurses on 2-3 month stays and have had really good success. 

It's just a commercial/advertisement (cheesy one at that). 

I have nothing other than leases from other houses and the current listing/advertisement as proof that I require a pet fee. 

Therefore, any apt with outdoor space is incredibly desirable.Regardless, in regards to Covid-19... my bet now is that you can advertise your apts as being "Pandemic Resistant" if you are surrounded by Sky rise buildings with Elevators.I'm not sure of your particular neighborhood, but I find this to be the case with NYC in general.If you are in a high density area, which I believe SF is...

- Any business or franchises we can advertise to?

I've been trying to work some self storage deals myself across Texas and most of the time I'm seeing sellers advertise their cap rate as 5-6% after you've already gone through and raised rents/increased occupancy.

I advertised the house on FaceBook Marketplace and got 10 replies in 30 minutes.