Hi,
I just bought my first investment property unit and now planning on the next. I intend to use equity on existing property(which will be a rental) as a down payment on the next property(ies).
Refinancing could be ...

Consequently, I'm not sure there's a strategy-market fit here.But that's just me...

Quality of flooring as with everything else...depends on your investment strategy (buy+hold, flip, etc), market, neighborhood, condition of competing rentals, what rental rate you're asking,...For typical rental, if you're buy and hold in a working class neighborhood, as had already been suggested, I use traffic master allure wood look alike laminate flooring.  

A few other strategies I've thought of are bandit signs, Every Door Direct Mail, and Facebook ads. 

I’ve spoken to many agents and they don’t seem to know any strategy or how to utilize the benefit in this manner.

The argument I currently have with multifamily lies in the exit strategy.

Don't do it; put the max in "strategy b".

Every strategy has it's advantages and you don't have to choose just 1 strategy. 

My strategy is to cherry peak the really good deals and wholesale the rest.

@Jay Gousman it all starts with educating yourself on the potential investment options and from there you can begin to build the framework of your investment strategy.