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That means for every unit of energy consumed one unit of heat is produced.

You would be asking them to trust you in making the deal produce enough income to cover all of the expenses, or one of you will have to reach into a pocket.

This incentivizes me to flex my creative muscles to produce quality and cheap work so I can maximize my return on the labor.I’ll probably do more of these types of deals in the future, personally.

If you said, "$60,000/year" thats somewhere around 17 rentals producing full time, and no major expenses coming up... which is a bit far fetched, but for the sake of numbers alone, that is what it would be.  

It is not a measure of profitability in any way and if you are using it to compare across different markets, it can be very misleading. 1% in our markets like Indianapolis and Kansas City will produce a much different bottom line that markets like Dallas that have very high property taxes and insurance rates.

Regardless of how much the management company charges, the vacation rental should produce a return equal to - or better than - a long-term rental.

I wish the online ads would produce more as well.

My recommendation would be to place more value on the trainings and brokerages that focus on income producing activities - i.e. cold calling, script role playing, following up with leads, listing and buyer presentations, etc. 

Don't make excuses, produce results!