Review "Max search volume" and "Top of page bid (high range)" to get a feel for what are common searched phrases and what are highly competitive keyword phrases. 

@Abrahim Alderwish,I'm in a very competitive sellers market myself, so I get it. 

I want to see fees that are fair and competitive, etc.

You can get a lot of bang for your buck there but there is a lot more competition the key there is to theme it really cool to attract the most bookings.

no down payment, no PMI, competitive %?

Marketing for off season rentals is more competitive, so I agree with John that you will want to adapt your listing to reflect off season offerings, advantages such as cozy fireplace, local events and festivals, even updated pictures showing the house in the spring or fall.

sell my house"That's it.The data bears this out time and time again - while long-tail keywords are a thing, and you can make money by bidding on them, there is FAR more competition for stuff like "we buy houses" and "sell my house fast" than normal, because other investors all target those keywords.

Some competitive ones include everything.

@Jonathan Johnson it feels a bit too much. you want to make sure your LOI includes critical timelines (financial period, due diligence, closing), purchase price, earnest money and when any of it goes hard, brokers commissions, and some bio about you and your experience if you feel it will help you get an advantage over the competition.

But, to enter a new competitive market takes time or money or both.