Pay per Click PPC for motivated Sellers

[Erick Gomez]

Hi, 

I am a season online marketer. I have build traffic for many different websites in the past for different types of niches. However in Real Estate I have failed miserable. The conversion rate is very very low. Almost not worth it. I would like to hear you inputs also. Here it is the list of keywords that I have been working I think that Real Estate is so big that I dot mind to share my keywords. Feel free to add or make comments on what keywords have been working on your area.

• Buy My House
• Buy My House Fast
• Cash for Houses
• Cash House Buyers
• Fast Home Buyers
• Fast House Buyers
• I Buy Homes
• I Buy Houses
• How to Sell My House
• Need to Sell House Fast
• Need to Sell My House
• Sell Home Fast
• Sell House As Is
• Sell House Fast
• Sell House for Cash
• Sell a House Without an Agent
• Sell a House Fast
• Sell a House Fast
• Sell My House Fast
• Sell My House Quick
• Sell Your House Fast
• Selling Your Home
• We Buy Homes
• We Buy Houses

[Dan Barrett]

We did a huge statistical analysis for OnCarrot of which keywords work, and why, for REI PPC.

It's available free, here:

https://oncarrot.com/ppc-report/

To summarize the problem, though: you're pulling keywords from thin air based on what you think people will type in when they want to sell. The problem for Investors, however, is that real people do not, in any considerable volume, divide themselves up by search term in this way.

Let's take two examples: Martha, who's INCREDIBLY motivated to sell her house, and Dave, who's your classic tire-kicker.

Martha inherited the house she needs to sell. It's a wreck, a perfect match for someone to wholesale or rehab. She has absolutely no interest in fixing it up - it's a problem and she wants it GONE. She's willing to take nearly any price.

Dave thinks his house is worth $650,000, when it's only worth $300,000. He doesn't really want to move, but he desperately wants someone to offer him a lot of money for his house so he can brag to his neighbors. He loves talking on the phone, considers himself a master negotiator, and has ungodly amounts of free time.

Martha, in this instance, is the BEST possible candidate for an REI lead....while Dave is the WORST.

What do they both type in to Google?

"sell my house"

That's it.

The data bears this out time and time again - while long-tail keywords are a thing, and you can make money by bidding on them, there is FAR more competition for stuff like "we buy houses" and "sell my house fast" than normal, because other investors all target those keywords. Everyone thinks that's where they money is, so competition is fierce....even though there's not a lot of money there.

Let me know if that makes sense!