.- inbound links are like votes for your website- the more important a website that is linking to you the better- website are more important if the have a higher page rank- page rank is a measure which google calculates using inbound links- the fewer links are on a page the more important the individual link- reciprocal links are worth less than one way links- content is king- do your research as to the keywords you want to be found on- track your ranking with a program like advancedwebrankings- write articles on the topic of your expertise and distribute through content providers online- attend a lot of online forums on SEO, learn from the experts, learn what to believe and what not- do it, the first success will energize your effortsAs I said, any question I am happy to try to answer.

At this point I am quite a ways from investing in my own STR, however I manage one STR in San Diego and am aiming to slowly build my network, attend events, etc.. 

I've been wanting to attend.

@Kevin KoniarczykLocate and attend 3 different local REIA club meetings great place to meet people gather resources and info.

Have you looked into attending any meetups or real estate groups?

Adrienne Bryson I see you're in High Point, have attended any of the REÍA events in the area?

For a newbie to Bloomington I'd recommend attending our small monthly real estate group.

The technique I use to find buyers is to attend the tax and foreclosure auctions, watch who is buying houses, and approach them.  

But they were at a flip workshop I attended up there years ago.  

Read books on investing in real estate, listen to the podcasts, attend webinars and stay active on the forums while connecting with other investors in your area and pick a niche.