Switching gears a little, I'm wholesaling, this is my first DM campaign, but it seems to be a numbers game, and if this holds true, well I'm making strides to quit my job.

What sort of response rate are you all getting from direct mail postcard marketing campaigns assuming the list isn't over saturated, and what are the percentage breakdowns of your responses between phone calls and web leads?

I havent heard of them, but if that is their lead price, it needs to be a pretty darn good lead - i.e. well qualified, like maybe someone who responded to a 'we buy houses' marketing campaign for your area. 

I am getting prepped for my direct mailing campaign and will be taking baby steps from there.

Hello BP,During one of my direct mail campaigns( I am a wholesaler) I came across a property that I need some serious advice on.

I am creating a marketing campaign for my flipping business (I was in advertising/marketing in a former life).

The idea of bandit signs that @Jose Flores suggested can work too although I've done bandit signs to market for sellers (usually in weekend campaigns for a variety reasons) and only get a handful of calls.Lastly, since you're likely already driving around a bit in your day job, driving for dollars in the neighborhoods you patrol might not be a bad idea.

I'm looking at starting my marketing campaign and from what I see it has to be numbers driven by your local conditions.

I'm now on the process of doing intell, learning, building relationships, and marketing my first direct mail campaign. 

Then I send an automated email campaign that attempts to get them to follow up with me and to set an appointment with them.