San Antonio postcards set to mail

[Eric H.]

I've heard from a few sources that a niche mailing list is key in competitive markets like the ones we have here in Texas, I think I've drilled that downdown (crossing fingers). What sort of response rate are you all getting from direct mail postcard marketing campaigns assuming the list isn't over saturated, and what are the percentage breakdowns of your responses between phone calls and web leads? If your postcards do drive web leads are you using a on carrot site, a lead propeller site, a squeeze page, or something else?

All input is welcomed, even if what you have to offer is a tangent. I don't know what I don't know. I'm very interested in hearing from direct mail marketers in San Antonio, Austin, Dallas / Ft.Worth, Houston, Phoenix, Las Vegas, Atlanta, Charlotte and other similar cities.

Long question, I know. Thanks for reading, and thank you in advance for your responses.

Eric