Value-add from increasing NOI through various methods of increasing income (below market rents, rehab and increase rents, RUBS, etc) or decreasing expenses.

Any/all responses are greatly appreciated :)Thank you in advance!

Hello BP Community,In advance of the first snow fall we are looking for a landscaper or snow removal company to contract with to shovel/salt our multi unit properties in Chicago this 2017-2018 winter season. 

I would recommend a different marketing piece every 4 weeks for 5-7 months from past data analysis, but you should test this out for your market and see what works best response rate wise.Also, when you become more advanced you will want to do split testing and other methods.

I’m sure most of you have seen the recent article about the BRRRR method.  

I have 4 properties using this method. 

Thanks in advance.

and how much profit you are willing to take with each method.

I would like to be down around $100k to $120k.Thanks in advance!

Thanks in advance.