Personally, I learned the most about underwriting by creating my own custom cash flow calculator in excel and then underwriting live deals.

Maybe you are just way more credible? 

There are others that do enough volume to create some excellent economies of scale, take smaller markups, and make up for that in volume.Like the song says, "you better shop around."

There are better deals, with more equitable fee structures from reputable sponsors with a history of excellence. 

Excellent reason to read and understand your state/city landlord tenant laws.

the book  "The Secret Synergy Group System" by Jim Yocom had excellent breakdown (you could skip the whole beginning on why to do it) and has information state-by-state to help you understand what would work best for your particular interests. 

If you pair SEO with credibility, you can instantly start getting leads by manually driving traffic to your site, with the use of the other "free" methods David described.Facebook posts, Craiglist, D4D, bandit signs yada yada yada.Send them all to your highly credible site and you will start converting leads by tomorrow!

Excellent job, congrats.

I would need a ranking credible website...BINGOYou answered your own question... thus the thing to do is not FB ads... but a ranking credible website

Maybe it was his excellent story telling shook people up an made them aware they could have these things too.