There are a multitude of reasons plus the advertised sales price is not always the price an asset actually gets sold at. 

@Kevin Lefeuvre although we are in the Pittsburgh PA region of the US, I dont know if the advertising or marketing changes all that much from area to area.

I am not sure if I am allowed to advertise Brokerages in the forum posts, so feel free to PM me and I will point you towards mortgage bankers in Charlotte who will do this for you.

@Rinee John de Leon Apparently for advertising outside marketplace?

Is it possible to advertise the property as “an opportunity to build a new waterfront home”? 

Is it possible to advertise the property as “an opportunity to build a new waterfront home”?

It is also not clear how long the unit has been advertised.

-Comprehensive Marketing and Advertising-Owner Deposit- No Delay Fund deposit to owner-Schedule Rent Increases-Recommend market rate rent cost-Strict tenant Screening & Selection-Monthly record Keeping/Statement-Cost-Effective and Reliable maintenance -Lease Law Compliance -Regular “Common Area” Inspection-24 Hour Online Access To Parking-Rent Collection-Lease Renewal (3 month notice)-New Tenant 60 day Inspection-Handle all tenant calls, emails, and texts-Owner Communication -Property up keeping including lawn care

Self Advertising: Business Cards, Social Media Posts, Mailing post card styled ad to renters/people looking to buy, and mailing hand written notes to past clients.Business Cards: Hand out after conversations, put out in local stores/restaurants (after receiving permission) and put in all flyers/ads/notes mailed.Social Media Posts: Put out helpful information and use colorful images/texts to get peoples attention.Mailing Post Card Style Ads: Will advertise that you're willing to help new clients.

I'll give him half a dozen calendars of scantily clad women with my advertising and tell him to give them to his foreman, supers and leads.